Zynga Poker Launches on Snapchat

Zynga Poker drew attention on Twitter when it revealed the launch of a special Snapchat filter on 30 March 2017. This release came just in time for April Fool’s Day, but this was no joke from Zynga Poker, which is renowned for being one of the most played social poker games on the face of the planet.

Now that people can get Zynga poker on Snapchat, there is tremendous potential ahead for players to have more fun with their app and also get to grips with poker. For those who are unaware, Snapchat is one of the most popular mobile apps in the world.

Snapchat Lenses

This is because mobile users can use their Snapchat app to engage in amusing contact with their friends. For instance, they can take photos and make alterations before sharing them with friends. The app is quick and extremely simply to use, which is why so many mobile users turn to Snapchat as a means of injecting a little more fun into their day.

In the mobile app, the Snapchat lenses are now a beloved future. These offer an amusing new perspective for the user, who can direct the camera of their smartphone at their face and apply the lens of their choice. For example, the user might want to see what they look like as a cute dog or else a bouncy bunny.

Basic Poker Play

However, Snapchat is now going in a new direction by incorporating an activity into the lenses. From a functional standpoint, the Zynga Poker Snapchat lens will let users see a hand played out on top of the environment around them. The current setup is relatively basic, but it’s not designed to be a full version of the Zynga app.

Zynga’s poker lens is very much designed to be as simple as the existing Snapchat lenses. At the start of a hand, players will see two hole cards positioned at the bottom of the screen.

They can then trigger the delivery of three community cards on the flop by raising their eyebrow. And that is where the game stops, with players seeing chips cascade on to the screen if they win.

Just for Fun

This newly launched Zynga Poker lens has to be taken in the perspective of fun. Moving forward, players should not expect to be able to use their Zynga account through Snapchat. The encrypted nature of Snapchat simply does not lend itself to such a gaming driven partnership.

Nevertheless, it does help for Zynga to raise its profile and add to the tens of millions of players who already use the social poker app. In all honesty, this is a marketing exercise on the part of Zynga, but there can be no denying that it’s more fun than most commercial ventures.

Finally, this initiative does bring up the possibility of augmented reality (AR) poker apps being introduced for friends to compete against one another. Zynga might not be the developer who makes this happen, but it will be a prospect that is worth considering.