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This new online casino site is site in the pipelines but is already looking very promising.  At present, upon landing on the Playboy Casinos page, you are automatically taken to their Poker portal.  This page is currently very basic and does not provide a great deal of information.  However, it does display some key promotional details.

The Brand

On the minimalistic landing page, the site makes good use of the strong Playboy brand image in a bid to make its potential users eagerly awaiting the launch.  This is one of the key selling points which will make this online casino stand out from the rest.  The brand has been around for 60 years, being launched in 1953 by Hugh Heffner, and is a globally recognised entity.  You would struggle to find someone in the adult population that does not recognise the infamous Playboy Bunny logo.

Pre-Registration

The site provides a form which possible players can complete to confirm their interest in the site.  This is likely to sign you up to a newsletter, so you can be the first to know about all of the future developments on the site.  In their small promotions section, visitors are told that pre-registrants will be granted exclusive and privileged access to the site.

Promotions

The first thing you will notice and focus your attention towards upon landing on the site is the promotional video.  The clip features footage from the Playboy Casino in London and shows attractive playboy girls pouring champagne, counting chips and dealing cards.  It is clear that Playboy is attempting (and succeeding) to use the exclusive members-only brand association on its new casino site.

Playboy Casino is cleverly using the Playboy Mansion as a promotional tool for their new site.  They advertise that, by playing on their site, you will have the chance to win money-can’t-buy tickets to the Playboy Mansion, a prize which would be many men’s dream.  The site also promotes a $20 bonus which can be earned in the run up to the site’s launch.

Microgaming Partnership

Recently, Playboy Casinos have teamed up with software giant Microgaming to provide Live Dealer Games for many of their sites.  Microgaming were previously running live dealer games, but it’s pretty obvious why having pretty playboy girls dealing cards live for blackjack, roulette and baccarat games might add value… This exciting new online casino is set to be launched in June 2013.  This is definitely one to check out.

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