London based tech supplier GameAccount network have confirmed that they will be expanding their services to the other side of the Globe, with the announcement of an agreed partnership with a Consortium of community gaming venues based in Australia. This partnership will mean that for the first time ever, GameAccount to launch its popular free-to-play Simulated Gaming product in Australia.
GameAccount, who are leading creators and contractors of enterprise lever B2B gaming software, as well as online content within the gaming world, are expecting to launch the Simulated Gaming experience sometime in the first quarter of 2015, pending discussions with relevant Australian regulators. As per regulations on the land-based casino industry in Australia, is not currently possible to reveal the identities of individual gambling venues in the Consortium until after the commercial launch of Simulated Gaming.
Currently, internet gambling using real money is prohibited under Australian law. It is estimated that something around $1bn Australian dollars are lost every year by residents of the country playing on over 2000 real money online gambling sites and social casinos. It is hoped that this new development will help to put a stop to this by providing an alternative to using unlicensed real-money gambling websites. What’s more, GameAccount have pointed out that simulated gaming has been shown to improve visitation rates to land based casino venues, as demonstrated by a similar venture by the company into the US market. It has also been demonstrated that simulated gaming tends to increase the appeal of real life casinos to younger patrons, and it is hoped that the new partnership in Australia will emulate this. The games will be on offer both on desktop and mobile devices.
At the helm of the Simulated Gaming solution will be Game Account’s online gaming system, GameSTACK. The system can easily be developed into a real-money gaming system in the event of the Australian government passing legislation to allow real money online gambling to operate in the country.
At present, the annual revenue created by Australian land-based casinos and community gaming clubs sits at around about AUD$3bn. It is hoped that this new initiative could increase that amount by over $300m per year.
Dermot Smurfit, chief executive of GameAccount was absolutely delighted to announce the news, saying that following the success of the project in the US, the company was thrilled to now be bringing the initiative to Australia. He was particularly excited to be working in close contact the six of Australia’s biggest and most experienced gambling clubs, each with significant experience in working with Australian gambling regulators to ensure the legality of the endeavour on both a state and federal level. He spoke of the financial benefits on offer for the companies involved, citing the increased levels of visitation to land based venues which he hoped would be emulated with these clubs.
It’s not all good news over at GameAccount Network, however, as last month shares in their company fell by 4.46%, averaging at 75.00 pence per share – the lowest it had been in 12 months. Hopefully, however, this will prove to be a minor blip in Game Accounts finances as this new partnership proves to be a profitable investment for all involved.
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